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Vintage East Vancouver neighbourhood becomes The East Village

The East Village is open for business in a vintage Vancouver neighbourhood. It’s the new name for the vibrant, multicultural area that runs along East Hastings Street from Commercial Drive to Renfrew Street and includes the Powell Street light industrial area. The East Village name was developed by the Hastings North Business Improvement Association (HNBIA) with input from its members and the local community. Running along East Hastings Street from Commercial Drive to Renfrew Street and including the Powell Street light industrial area, The East Village is distinguished by its vibrant, multicultural population. Local residents are served by more than 400 businesses that also draw other city dwellers and suburbanites into the area. Businesses in The East Village range from the essential to the exotic. There are stores, services and eateries – many independently-owned – that serve the day-to-day needs of local residents and visitors. But you can also find unique items, such as one-of-a-kind delicacies for foodies, exceptional flies for fishing enthusiasts and the factory store of Canada’s most famous boot-maker. Soon to appear on distinctive street banners, The East Village name was devised by the Hastings North Business Improvement Association (HNBIA) with the help of the local community. The HNBIA members operate retail, service and manufacturing businesses throughout the area bounded by Renfrew Street, Hastings Street, Commercial Drive, Powell Street and Semlin Drive. “People really liked The East Village name because it’s in keeping with our friendly and progressive neighbourhood,” says Patricia Barnes, Executive Director of the BIA. “We are also fortunate to have an active, independent business sector that contributes to the village experience.” The East Village dates back to the resort town of New Brighton, which was established in 1863 and became Vancouver’s eastern boundary in 1911. Since then, generations of residents and merchants from different ethnicities have shaped the area, making it one of the most culturally diverse in Greater Vancouver. Barnes notes that the HNBIA members want people to know that The East Village is open for business. “Come and check us out. We are easy to find and we take pride in our safe, friendly neighbourhood.”